The 7 Stages of Writing a Book that Markets Your Business

You spend years learning and honing your craft and expertise. You think it, drink it, dream it, live it do it. You know more about your topic than any 10 people in the room. You are da bomb!

You spend months or years thinking about being an author, dreaming about what your book might be about, reading books about writing a book, attending free online challenges and courses — basically anything about writing a book without actually writing anything.

You get serious about writing your book. You create an outline. You create a “coming soon” page on your website. You talk about the book you’re writing. You research your topic further and create a special folder on your computer for all your notes.

In a sudden flurry, you stop procrastinating and write the first draft of the book.

Huzzah!

You edit the book. You hire an editor who edits the book, sending it back covered in red ink (or so many track changes you can’t recognize the manuscript). You edit again and hire a different editor to edit it. With some back and forth, you have a polished manuscript.

Huzzah!

You get a cover designed. You have the manuscript professionally laid out for all the formats you will publish in. You find new typos and mistakes and run the laid-out manuscript through the gauntlet of proofreading and editing again.

The book is finally published and you announce it to the world. You post about it on social media. You pitch the media about it. You sign up for contests and book review campaigns. You book speaking gigs. And finally, after a lot of effort and time, you get your first client who says, “I read your book and would like to work with you.”