Successful Books

Leave Clues.

The Authorneer’s Code Analysis follows the clues in your business, your book idea, and your life to uncover the potential you already have and identify specific areas for growth and improvement.

Are You an Entrepreneur with a Book Idea?

Do you wonder if the idea is worth investing time, money, and emotion to write, produce and market? Are you uncertain that the book will help you grow your business and achieve the goals that you have in mind for it? Do you wonder if you even have the chops to bring this idea to fruition?

If these questions are buzzing around your brain…

…this session is for you! The Authorneer’s Code Analysis digs into your book idea and business to identify where you are doing things right, as well as diagnose what may hold you back from achieving your dreams. By the end of our time together, you will have a clear picture of where you stand and how you can improve your odds of accomplishing your goals.

Meet Your Book Diagnostician

My name is Carma Spence, and I am the author of five books, including the #1 bestseller Home Sweet Home Page, and the award-winning and bestselling Public Speaking Super Powers. I have contributed to several international bestselling books, am an award-winning speaker, and a three-times award-winning editor. In addition, I am a Certified StoryWay Guide and am certified in Author Marketing.

I have been obsessed with all aspects of being an author since I was a toddler, continuously self-educating throughout my life with books, classes, and in-the-trenches, hands-on experience. I’ve experimented with independent and hybrid publishing, as well as been published by a boutique publisher. My first book turned a profit within six months – with no audience and very little marketing. And it still sells well to this day.

In addition, I have more than 25 years of professional experience in marketing and public relations and hold a master’s degree in public relations.

I’ve studied the success – and lack thereof – of numerous authors, which is how I developed the Authorneer’s Code Framework and Analysis. Therefore, I know a thing or two about how to lay the foundations for a successful author-entrepreneur (or as I call it, Authorneer) business.

Carma - gold square

What Is the Authorneer’s Code Analysis?

The Authoneer’s Code Analysis is a comprehensive and systematic examination of an author’s potential for success from a business perspective. It is based on the Authorneer’s Code Framework, which identifies, addresses, and builds an author-entrepreneur’s business foundation, setting the author up for long-term success.

Here are the four quadrants of the Authorneer’s Code Analysis and why each one of these is so vital for your success:

Quadrant One: Mastery Markers

In this quadrant, we look at your expertise and authority as it relates to your author-based business. This is the foundation of an author-based business. Without a bedrock of knowledge, expertise, and authority, as well as the evidence to prove it, you will find it hard to build and grow your business. These Mastery Markers take on different forms for different authors and different genres.

Quadrant Two: Geek Factor

Why does someone read Dean Koontz over Stephen King? Why read Seth Godin over Gary Vanerychuck? Each of these author pairings is writing in the same general genre, however, they have their own unique Geek Factor that sets them apart and attracts their target audience. This is critical for the success of an author. After establishing authority, the author must establish what sets them apart from similar authors. In this quadrant, we examine how well you are communicating your Geek Factor.

Quadrant Three: Asimov Quotient

All authors need an Author Platform, which is what we examine in this quadrant. We look at the overall health of your platform, including current visibility and influence, looking for gaps and areas for growth. The greater your Asimov Quotient, the more likely you will have success. And if it is not where you want it to be, this is an excellent area to work on!

Quadrant Four: Writer's Blocks

All authors experience Writer’s Block at some point in their careers. In this quadrant, we examine your current mindset and how that might affect your success. We also take a look at potential Writer’s Blocks that may be brewing so that they won’t surprise you as you progress along your Author’s Journey.


The Authorneer’s Code Analysis is not for everyone, which is why you need to apply for the session. The application is free, and the first 25 sessions booked will be free, as well. Apply now to make sure you have the opportunity to secure one of those first 25 coveted spots!

What People Are Saying

“Carma has an almost uncanny ability to pick up on what’s important and needs focus in a business. … as a coach, there is no unfamiliar terrain for Carma … She does it all with the same level of grace and clarity. I would send any entrepreneur that needs to get re-inspired and laser-focused on their dream to Carma.”


Spirit in Business Coach

“I was motivated, I just wasn’t clear. Thanks to Carma, I have been able to break the big picture into manageable steps so I feel less overwhelmed. She also provides a place to land when I need help… resources referrals and a nudge for the next step forward. Her help was a welcomed port in the storm of marketing and promotion conundrums. Drop the excuses and let her help now!”


Center of Happiness

“Carma worked her magic in a matter of a few hours. She was able to do what I had been struggling to do alone for months! In addition to saving time and money, it felt as if a huge weight was lifted from my shoulders. Carma made figuring out how to say what I wanted to say, an engaging, fun and creative process that sparked more ideas to grow my coaching business.”

Jennifer Lauretti

Southborough, Mass.

“Don’t go to your grave with your book unwritten.”

Carma Spence,
Creator of the Authorneer’s Code Framework

This All Sounds Great But…

Is this session for aspiring or established authors? What if I've never written a book before or my business is not launched yet?

This session is best for entrepreneurs who wish to write a book and build a business around it. If you’ve never written a book before, that is perfectly fine, because you’ll come to the session with your cup empty and ready to be filled.

If you are an established author, this session will help you strengthen what you’ve already built and help you clarify your book idea so that it will better support that business.

How is this different from a standard coaching session?

For the Authorneer’s Code Analysis, I use a special diagnostic software tool that was specifically designed for this type of session. Although I may provide some coaching as we move through the diagnostic analysis, this session is more about uncovering your current strengths and identifying areas for improvement based on a framework for author success that I have developed over the 20+ years I’ve been a writer and author.

How do I know this is suitable for me?

This session is for you if:

  • You are an entrepreneur or are planning to make that leap
  • You have a book idea (no matter how vague at the moment)

This session is not for you if:

  • You have no intention of using a book to grow your business
How much is the cost?

For now, this one-hour session is free. I’m offering it at no charge because I want to collect testimonials about this process. After I have collected a sufficient amount of testimonials, this session will be offered at a cost, probably $97.


The Authorneer’s Code Analysis is not for everyone, which is why you need to apply for the session. The application is free, and the first 25 sessions booked will be free, as well. Apply now to make sure you have the opportunity to secure one of those first 25 coveted spots!


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