Many professionals hesitate to write a book, thinking, “I’m not an expert.” However, what if I told you that you’re exactly the kind of expert the world needs right now?

Becoming an author can be an alchemical experience, a process through which you can transform your knowledge and experience into thought leadership and influence. By mastering this alchemical process, you can elevate your professional standing and create a legacy that resonates with authority and authenticity, inspiring others to follow your lead. Here’s how:

Step 1: Understand Your Unique Elixir

Discover your unique elixirThe first step in this process is to understand the expertise you bring to the table and how your approach is unique. As an entrepreneur, you probably have a handle on your field of expertise, however, you may struggle with what sets you apart. The following steps will help.

  1. Identify Your Audience: Start by clearly defining who your target audience is. Who are you writing this book for? Be specific and clear. The better and more clearly you can describe your future readers, the better book you will write.
  2. List Your Competitors: Make a list of your primary competitors and note what they offer. This helps identify the common ground in your niche. If you have an idea of what general topic you want your book to cover, include books in this list, as well.
  3. Highlight Differences: Write down what you do differently or better than these competitors. Consider your approach, experiences, outcomes, or customer feedback. Keep in mind that even though two individuals may do the same thing, they do not share the same life story and very likely do not do things in the same ways.
  4. Draft Your Unique Elixir: Combine your audience’s needs, your unique approaches, and how these differences benefit your audience into a concise statement that sums up why someone should choose you over others.

Congratulations! You now have your unique elixir!

Step 2: The Crucible of Creation

For your client-attracting book in the crucible of creationNow that you have crafted your elixir, it is time to pour it into the crucible of crafting a book outline so that you can create a book that will attract your ideal clients and help you stand out in your industry. The following steps will guide you:

  1. Craft your Customer Transformation Journey: Your unique elixir transforms your clients from a before state to an ultimate after state. Your Customer Transformation Journey maps this transformation out, including all the key milestones along that path.
  2. Select a Milestone Near the Beginning of that Journey: A client-attracting book aims to bring in as many potential clients as possible into your world. In most cases, the greater number of leads are somewhere near the beginning of your Customer Transformation Journey. Therefore, the most effective lead-generating book will focus on a topic near the beginning of that journey.
  3. Develop a Working Structure for Your Book: Identify 10-12 subtopics within that larger topic. These will form the chapters in your book.
  4. Flesh Out the Working Structure: Break up those chapters into sub-sections, then add some notes on what personal stories, testimonials, and case studies you could use to make the information more accessible.
  5. Create Your Book by Focusing on One Sub-Section at a Time: Now the writing begins. Write your first draft by filling in the blanks one section at a time. Think of them as mini essays that flow one from the other.

Congratulations! You have a completed manuscript that is ready for the refining process of editing!

For more information on steps one and two, check out the first three books of The Authorneer’s Journey series, all available on Amazon for only $0.99 each:

  1. It All Starts with an Idea
  2. All You Need is the Right Roadmap
  3. You Can Make It to the Finish Line

Step 3: Distillation – Refining Your Message

Distillation = polishingThis is my favorite part of the book-writing process. This is where you take your rough first draft and polish it into the golden gift it is. That said, editing is a skill and if this is a skill you lack, I highly recommend hiring help at this stage. However, here are some strategies you can use on your own before having a professional editor work on your manuscript:

  1. Leverage AI to help you with the basics: Use tools such as Microsoft Word’s Editor, Grammarly, Hemmingway, or Scrivener to perform a baseline edit of your work. These tools look at grammar and clarity and can go a long way in making your prose clean and clear.
  2. Read the manuscript in layers: Read once through for flow. Read it out loud to identify areas where the flow gets bogged down or awkward. Look at the table of contents to ensure the sections flow logically from one to the next. Each time you read your manuscript, keep an eye out for something new: Grammar, logical flow, transitions, gaps, extraneous information that doesn’t fit, and so forth.
  3. Have a friend, colleague, or team of Beta Readers provide feedback: I’m fortunate to be married to a gifted writer, so my husband usually does a first-time edit before I send the manuscript to a professional editor. If you are not so lucky, you may be able to find a friend or colleague willing to do this task. Or you can recruit Beta Readers to provide feedback.

Book three of The Authorneer’s Journey series, You Can Make It to the Finish Line, can help you with this step.

Once you’ve polished your manuscript as well as you can, send it to a professional editor for the final polishing.

Step 4: The Philosopher’s Stone – Turning Your Book into a Legacy

Your book is your Philosopher's StoneNow that your manuscript is polished, it is time to get it published and into readers’ hands. Book three of The Authorneer’s Journey series, You Can Make It to the Finish Line, can help you with the logistics of publishing, and book four, Serve Up Your Book, coming out in May 2024, can help you with the marketing.

Marketing your book is the key to not only attracting your ideal clients, but transforming your book into a legacy that lasts. It is beyond the scope of this post to go into detail about marketing, because book marketing is a vast buffet of options. However, here are some stepping stones you can look into:

  • A dedicated book page on your website: Click through any of the linked books in this post and you’ll be taken to a page dedicated to that book. Feel free to use them as a model for your own book page.
  • Social media: Leverage your social networks to get the word out about your book before you publish, when you launch, and ever after.
  • Outreach: Reach out to podcasters, book influencers, book bloggers, and the media to get the word out about your book.

Learn more: Check out the Book Marketing Club Blog for a variety of ideas on how you can market your book.

Remember to Celebrate

Becoming an author and staying the course to claim your authority is not for the faint of heart. Celebrate each milestone you reach so that you can keep up your motivation and momentum. If you need ideas on how to celebrate, check out the “Pages and Positivity: Celebrating Your Journey as an Author” episode of The Author Switch Podcast.

If you are ready to begin your journey of authorial transformation and claim your space as a thought leader, I invite you to schedule a Curious Conversation with Carma. During this no-cost conversation, we’ll get to know each other and see if we might be a good fit to work together. If not, no worries, you’ll leave the call with clarity and at least one best next action step.

I know you have it in you to be an authority in your field and leverage a book to create influence, thought leadership, and a legacy. It is up to you to initiate the process of alchemy today.


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