When you turn on The Author Switch, you can accelerate the success of your business.

OK, I can hear you asking: What does this mean? And what is The Author Switch?

The Author Switch is shorthand for thinking like an author entrepreneur (or as I like to call them, Authorneer) and harnessing the power of books to grow your business. It’s a way of looking at the world that can help you identify opportunities and maximize potential. Here’s what you need to know about entrepreneurial author thinking and how it can benefit your business.

What Does It Mean To Think Like an Author Entrepreneur?

The key characteristic of thinking like an entrepreneurial author is embracing the idea that you have at least one book inside you. The next key is understanding that thinking like an author is NOT the same thing as thinking like a writer. There are plenty of authors who have never written their own books, but they are authors none-the-less.

The terms “writer” and “author” are often seen as interchangeable terms, but they actually have slightly different meanings. A writer is someone who creates written material such as books, short stories, articles, blogs, or other forms of text-based content. An author is a person who has written something that has been published in some form and is considered to be an expert on the subject matter. Or, in simpler terms, writers write, and authors produce.

Writers vs Authors

This is why authorship can be such a powerful tool for entrepreneurs, small business owners, and speakers: A book lends you credibility and authority.

How Can I Use Authorneer Thinking in My Business?

Engineer your business success with books

Using author thinking requires two things: An understanding of your unique point of view (POV), and the ambition to leverage books to share that unique POV. It also means that you create books that take your career or business in the direction you want it to go.

That’s why I like the term Authorneer. It incorporates the concept of engineering your success. By employing this mindset, you consider your end goal and then engineer the steps you need to take to achieve the goal. Your approach to books is similar. You use both your natural creativity (everyone is creative) and your intellect to create books that grow your business.

What Are the Benefits of Author Thinking?

When applied correctly, author thinking can lead to innovative solutions that would have otherwise been overlooked or discounted due to lack of knowledge or experience. Additionally, embracing this type of mindset leads to increased confidence in decision-making processes because it allows individuals to trust their own judgment without second-guessing themselves or relying on others’ opinions too heavily. Finally, using author thinking provides an opportunity for growth because it encourages individuals to take ownership over their ideas while simultaneously developing problem-solving skills which are essential for success as an entrepreneur or small business owner.

Benefits of turning on The Author Switch

Turn on The Author Switch and Grow Your Business with Books

Authorship isn’t just about writing books; it’s about engineering your business for maximum impact and success. When you start thinking like an author entrepreneur, you unlock a world of possibilities for yourself and your career. Turning on The Author Switch and embracing the Authorneer Mindset enables you to better understand yourself and your work, find new opportunities for growth, and have a greater impact on your field.

If you’re looking to take your business to a whole new dimension, start thinking like an Authorneer today. This means engineering your business success by marketing your books and brand, building a platform, and connecting with readers. Are you ready to start thinking like an author entrepreneur? If so, check out classic episodes of The Author Switch Podcast and sign up to be notified when The Author Switch re-launches later this year!


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