and Grow Your Author Platform Like a Super Star
Two-Day Private Workshop Sets You Up for Success!
…a new or aspiring author-entrepreneur who struggles with:
- Getting an audience to notice you?
- Getting readers to buy your books?
- Growing your author-based business?
Does it sometimes seem like you are that proverbial tree that falls in the forest with no one around to hear you?
I hear you…
…and it doesn’t have to be that way! When you have a clear, strong, authentic author brand that is rooted in:
- Your strengths
- Your personality
- Your message
You can attract your ideal readers and build earn their loyalty with ease and grace. Growing your business also become easier, because you are laser-focused on what makes sense for your business and your audience — you aren’t as easily distracted by opportunities that take you down rabbit holes.
Meet Your Workshop Instructor & Branding Guide
My name is Carma Spence, and I am the author of five books, including the #1 bestseller Home Sweet Home Page, and the award-winning and bestselling Public Speaking Super Powers. I have contributed to several international bestselling books, am an award-winning speaker, and a three-times award-winning editor. In addition, I am a Certified StoryWay Guide and am certified in Author Marketing. I have been obsessed with all aspects of being an author since I was a toddler, continuously self-educating throughout my life with books, classes, and in-the-trenches, hands-on experience. I’ve experimented with independent and hybrid publishing, as well as been published by a boutique publisher. My first book turned a profit within six months – with no audience and very little marketing. And it still sells well to this day. In addition, I have more than 25 years of professional experience in marketing and public relations and hold a master’s degree in public relations. I’ve studied the success – and lack thereof – of numerous authors, which is how I developed the Authorneer’s Code Framework. Therefore, I know a thing or two about how to lay the foundations for a successful author-entrepreneur (or as I call it, Authorneer) business.
Introducing the Author Branding Workshop
This workshop is a private, V.I.P. weekend experience in which we dive into your business, your dreams for your business, and your message so that we can identify the key elements of your brand and develop your Branding Bible so that you can more easily and clearly communicate about what you have to offer as an author. In this two-day workshop, we will cover the following pillars of an author brand:
Vision and Mission
What People Are Saying
“Your brand is the single most important investment you can make in your business.”
Editor-in-Chief of business magazine Forbes
Image: Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0 (creativecommons.org/licenses/by-sa/2.0), via Wikimedia Commons
This All Sounds Great But…
Is this workshop for aspiring, new, or established authors? What if I've never written a book before or my business is not launched yet?
How much support will I get?
How different is this from other author branding programs?
How do I know if this workshop is right for me?
- You want to get clear on your brand as an author
- You want personalized attention so that you don’t spin your wheels
- You want to write more than one book
- You want to build a career or business as an author
This is not for you if:
- You have no interest in building a brand or business with your book
- You have no intention of writing more than one book
How is the workshop scheduled?
Here Is What You Get When You Enroll in the
Author Branding Workshop:
Private, 1:1 Coaching & Guidance
Brand Bible Binder
Private Facebook Group for Ongoing Support
V.I.P. Client Status
If you want to build a career as an author, it is important to establish your brand as early as possible. “Branding is simply a more efficient way to sell things,” says Al Ries, “The Pioneer of Positioning,” bestselling author and marketing expert. So, if you want to sell more books, your brand is your key asset. Besides, as famed horror author Stephen Key says, “A product can be quickly outdated, but a successful brand is timeless.” If you’re ready to get clear on your brand so that you can build a sustainable author career or business, enroll in Author Branding Workshop today!