Discover Your

Unique Brand

and Grow Your Author Platform Like a Super Star

Two-Day Private Workshop Sets You Up for Success!

Are You…

…a new or aspiring author-entrepreneur who struggles with:

  • Getting an audience to notice you?
  • Getting readers to buy your books?
  • Growing your author-based business?

Does it sometimes seem like you are that proverbial tree that falls in the forest with no one around to hear you?

I hear you…

…and it doesn’t have to be that way! When you have a clear, strong, authentic author brand that is rooted in:

  • Your strengths
  • Your personality
  • Your message

You can attract your ideal readers and build earn their loyalty with ease and grace. Growing your business also become easier, because you are laser-focused on what makes sense for your business and your audience — you aren’t as easily distracted by opportunities that take you down rabbit holes.

Meet Your Workshop Instructor & Branding Guide

My name is Carma Spence, and I am the author of five books, including the #1 bestseller Home Sweet Home Page, and the award-winning and bestselling Public Speaking Super Powers. I have contributed to several international bestselling books, am an award-winning speaker, and a three-times award-winning editor. In addition, I am a Certified StoryWay Guide and am certified in Author Marketing. I have been obsessed with all aspects of being an author since I was a toddler, continuously self-educating throughout my life with books, classes, and in-the-trenches, hands-on experience. I’ve experimented with independent and hybrid publishing, as well as been published by a boutique publisher. My first book turned a profit within six months – with no audience and very little marketing. And it still sells well to this day. In addition, I have more than 25 years of professional experience in marketing and public relations and hold a master’s degree in public relations. I’ve studied the success – and lack thereof – of numerous authors, which is how I developed the Authorneer’s Code Framework. Therefore, I know a thing or two about how to lay the foundations for a successful author-entrepreneur (or as I call it, Authorneer) business.

Carma - gold square

Introducing the Author Branding Workshop

This workshop is a private, V.I.P. weekend experience in which we dive into your business, your dreams for your business, and your message so that we can identify the key elements of your brand and develop your Branding Bible so that you can more easily and clearly communicate about what you have to offer as an author. In this two-day workshop, we will cover the following pillars of an author brand:

Core Values

Your authentic brand needs to be rooted in your core values, which is why this is the first thing we work on.

Target Market

The wise adage goes that if you talk to everyone, you talk to no one. Therefore we need to clearly identify who you serve with your message and business.

Brand Personality

What makes your brand different from the brands of other authors, especially those writing in the same genre, is your brand personality. Therefore, this needs to be established and clarified.

Brand Differentiators

In addition to your brand personality, we also need to describe specific aspects of your business that set it apart from others.

Vision and Mission

These two statements will help you say yes to opportunities that are in alignment with your goals and easily say no to those that are not. They are the compass of your brand.

Brand Promise

This statement keeps you on track so that all your products, services, and book don’t go off-brand. It helps you stay clear on what your audience seeks from you.

Color Palette

Everything you put out into the world needs to look like it came from your business. A clear brand color palette helps you do that.

Brand Fonts

Your brand fonts work in tandem with your brand colors, helping your audience know at a glance that this communication came from you.

What People Are Saying

“Carma has an almost uncanny ability to pick up on what’s important and needs focus in a business. … as a coach, there is no unfamiliar terrain for Carma … She does it all with the same level of grace and clarity. I would send any entrepreneur that needs to get re-inspired and laser-focused on their dream to Carma.”
Rev. Rochelle Walden

Spirit in Business Coach

“I was motivated, I just wasn’t clear. Thanks to Carma, I have been able to break the big picture into manageable steps so I feel less overwhelmed. She also provides a place to land when I need help… resources referrals and a nudge for the next step forward. Her help was a welcomed port in the storm of marketing and promotion conundrums. Drop the excuses and let her help now!”
Rhonda Hull, Ph.D.

Center of Happiness

“Carma worked her magic in a matter of a few hours. She was able to do what I had been struggling to do alone for months! In addition to saving time and money, it felt as if a huge weight was lifted from my shoulders. Carma made figuring out how to say what I wanted to say, an engaging, fun and creative process that sparked more ideas to grow my coaching business.”
Jennifer Lauretti

Southborough, Mass.

“Your brand is the single most important investment you can make in your business.​”

Steve Forbes

Editor-in-Chief of business magazine Forbes

Image: Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0 (, via Wikimedia Commons

This All Sounds Great But…

Is this workshop for aspiring, new, or established authors? What if I've never written a book before or my business is not launched yet?
This workshop is perfect for authors who have not established a brand yet, or need a brand re-fresh. That means it doesn’t matter if you haven’t written a book yet or have a suite of them on the market — if you are ready to get clear on your branding so that you will have a strong compass moving forward — then this workshop is for you.
How much support will I get?
This is a private 1:1 workshop where I will be working with you 100% of the time during the workshop. In addition, I will mail you your Brand Bible so that you’ll always have it to refer back to, and it will be easily accessible on your shelf rather than buried in your hard drive. I have also established a private Facebook group for all my Author Branding Workshop students so that they can receive support and feedback from me and others on an ongoing basis. Note: This Facebook group is new, therefore there may not be many members at first.
How different is this from other author branding programs?
Most author branding workshops last no more than three hours, and therefore cannot be as comprehensive as this one. Also, they are all group programs and therefore are not as tailored to your book and business as this one is.
How do I know if this workshop is right for me?
This workshop is for you if:

  • You want to get clear on your brand as an author
  • You want personalized attention so that you don’t spin your wheels
  • You want to write more than one book
  • You want to build a career or business as an author

This is not for you if:

  • You have no interest in building a brand or business with your book
  • You have no intention of writing more than one book
How is the workshop scheduled?
This is a two-day, one-weekend private workshop. After you complete your purchase, you will be re-directed to a scheduling page through which you will schedule your initial 15-30 minute pre-workshop consultation. During this consultation we will discuss your situation and schedule our weekend together.

Here Is What You Get When You Enroll in the

Author Branding Workshop:

Private, 1:1 Coaching & Guidance

You and I will work between 10 and 12 hours together over the course of one weekend to develop a Brand Bible for your business that will help you be successful for years to come. VALUE: Up to $1,800

Brand Bible Binder

After our weekend work is done, I will print out your full-color Brand Bible pages, insert them into a Binder and mail it to your address. (Along with a surprise gift or two.) VALUE: $50

Private Facebook Group for Ongoing Support

Membership in this group is reserved for those who have attended my Author Branding Workshop. In the group, I’ll answer your ongoing questions. VALUE: $199

V.I.P. Client Status

As a V.I.P. Client and as long as you remain a member of the Facebook group, you’ll receive first dibs, and special discounts, on all my future offers. VALUE: Incalculable!


If you want to build a career as an author, it is important to establish your brand as early as possible. “Branding is simply a more efficient way to sell things,” says Al Ries, “The Pioneer of Positioning,” bestselling author and marketing expert. So, if you want to sell more books, your brand is your key asset. Besides, as famed horror author Stephen Key says, “A product can be quickly outdated, but a successful brand is timeless.” If you’re ready to get clear on your brand so that you can build a sustainable author career or business, enroll in Author Branding Workshop today!

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