Successful Books

Leave Clues.

The Book Idea Diagnostic dives into
your book idea to uncover the potential
it already has and identifies specific areas
for growth and improvement.

Are You an Entrepreneur with a Book Idea?

  • Do you wonder if the idea is worth investing time, money, and emotion to write, produce and market?
  • Are you uncertain that the book will help you grow your business and achieve the goals that you have in mind for it?
  • Do you dream of being on the bestsellers’ list?

If these questions are buzzing around your brain…

…this session is for you! The Book Idea Diagnostic digs into your book idea to identify where it is solid, as well as diagnose what may hold you back from achieving your dreams. By the end of our time together, you will have a clear picture of where you stand and how you can improve your odds of writing a bestseller-worthy book.

Meet Your Book Diagnostician

My name is Carma Spence, and I am the creator of the world’s first Author Diagnostic Software which identifies the critical factors for author success. I’m also the author of five books, including the #1 bestseller Home Sweet Home Page, and the award-winning and bestselling Public Speaking Super Powers. I have contributed to several international bestselling books, am an award-winning speaker, and a three-times award-winning editor. In addition, I am a Certified StoryWay Guide and am certified in Author Marketing.

I have been obsessed with all aspects of being an author since I was a toddler, continuously self-educating throughout my life with books, classes, and in-the-trenches, hands-on experience. I’ve experimented with independent and hybrid publishing, as well as been published by a boutique publisher. My first book turned a profit within six months – with no audience and very little marketing. And it still sells well to this day.

In addition, I have more than 25 years of professional experience in marketing and public relations and hold a master’s degree in public relations.

I’ve studied the success – and lack thereof – of numerous authors, which is how I developed the Authorneer’s Code Framework and Analysis. Therefore, I know a thing or two about how to lay the foundations for a successful author-entrepreneur (or as I call it, Authorneer) business.

Carma - gold square

What Is the Book Idea Diagnostic?

The Book Idea Diagnostic is a comprehensive and systematic examination of a book idea. It is based on the Four Ps Framework, which identifies, addresses, and builds a book idea that serves both the author and the audience effectively.

Using my proprietary Author Diagnostic Software, I will walk your idea through each of the four quadrants of a great book idea. Here are the 4 Ps and why each one of these is so vital for your success:

Quadrant One: Purpose

Your book must serve a purpose both for you and your audience. This quadrant of the diagnostic looks at how strong your book idea’s purpose truly is. And provides actionable tips to strengthen its purpose.

Quadrant Two: Passion

You need to have passion for your book idea or you will not be able to sustain the emotional effort it takes to write, publish, and market your book. And, if you want your book to sell well, you need to tap into the passion of your audience, as well.

Quadrant Three: Possibility

If you have purpose and passion, is that enough? No, it is not, Your book needs the third quadrant of Possibility, or it is just as good as a two-legged stool. With this quadrant, we dive into your book idea’s marketability.

Quadrant Four: Peerless

If you’ve done the work of the first three quadrants, you will know that there are other books that cover the same topic as yours. This is good because it means people are buying books on this topic. But how do you make your book stand out? In this quadrant, we look at what makes your book idea unique.

Are You Ready?

Ouch. You know that stab in the heart, kick in the guts feeling of seeing someone else’s book launching and you’re still stuck thinking about writing your book?


No more standing by and watching other people achieve the things YOU are dreaming of.

I want to give you the proven secrets I have used to go from unpublished and dreaming to on my way to the bestseller’s list in as little as an hour.

Here Is What You’ll Walk Away with After Your Session:

You will know:

  • How strong your book idea is now
  • How you can make it stronger so that it will sell well and build your business

This session is worth $1,000 (or more), but your investment today is only $500.

You could hire a book coach, and spend easily five times that amount over the course of several months to get to the same information. We’ll do it in about 45 minutes!

What People Are Saying

“Carma, I just want to say thank you for walking me through your book idea methodology. I, for a long time, didn’t want to write a book and didn’t think it would be of any help. I can speak about my message. That’s not a problem. I can do that. So why do I need to write a book? You walking me through that process was like, oh, my gosh, I want to write a book now. So, I thank you for that.”


“Before Carma’s Book Idea Diagnostic session, to be honest, my book idea was really vague. I mean, like super, super vague in certain parts. And the amazing thing about this system is that as soon as Carma started asking the questions, it was like, you know you’re ill. And then you go to the doctor, and he has a name for whatever you have. And then you’re think, “Oh, thank God. So, this is actually something substantial. I can look at it and it’s tangible.” After the Book Idea Diagnostic session, I know I have work to do. But the experience was really amazing. I think people really need to experience this. I mean, really, it’s crazy helpful.”



“I just had a phenomenal diagnostic session for my upcoming book. Carma Spence was able to walk me through an amazing tool, which helps me, first of all, get clear about my book idea, get clear about how to put the pieces together, because when you sit down and think, I’m going to write a book, it seems like a daunting task. But the way she broke it down for me, within an hour we were able to flesh it out. And now I have a better idea of what I want to write about, how it’s going to benefit my readers, if it is something that’s needed in the marketplace to begin with, and how I can make it unique and not just write a whole generic book that’s been written already.”


High-Performance and Mindset Coach, Founder, Amplify Your Dreams

“Before the book diagnostic session, I was confused. I was doubtful. I had no idea of where to go with all my range of ideas. And afterwards, I just found the whole experience clarifying. I’m able to identify where my weaknesses are and where my strengths are. And I also have a clear roadmap on how to strengthen those weaker parts. I feel much more clarity, I feel hope, and I feel raring to go on the next steps.”


Founder, Sleepy Time Club

“I am an author. So having had that experience and really being focused on for my current book, I see that I’ve got some points where I’m really strong, but I really was able to see where I need the work. And for me, this whole process and experience with the diagnostic really gave me not just a bird’s eye view, but a really detailed view of where I’m at as far as my strengths as well as the areas that I need to work on. And how addressing those particular things, where I do need the work, is actually going to help me create the manuscript that I really want to be able to publish.

“So, I would say for anybody, if you’re on the fence, get off the fence and say yes to the Book Idea Diagnostic! Give yourself the opportunity to really see where you’re at with your book idea where you can go.

“That’s what this has done for me. It has let me see where I am and the possibilities of where I can go. And I know that this is definitely going to benefit me when it comes to actually getting the book done and getting it out there.”


Holistic Productivity Coach, Founder, Third Eye Group

“Don’t go to your grave with your book unwritten.”

Carma Spence,
Creator of the Authorneer’s Code Framework


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