If you’re an entrepreneur or small business owner, you know that writing a compelling book is a great way to boost your business. But what makes a book irresistible? And how can you make sure that your book stands out from the competition? In this blog post, I’ll show you how to come up with an irresistible book idea that will help you take your business to the next level.

Why Write a Book Now?

First, I want you to understand why now is not only best time to write a book to market your business, but also why it might be critical to your staying in business. If you’re an entrepreneur or small business owner whose business hinges on your knowledge or expertise, writing a book might be a great way to attract high-quality and high-paying clients.

Surveys indicate that a book can radically change your income: One survey of 150 entrepreneurs conducted this year (2022) reported that 34% doubled their income after writing a book. In fact, when a business owner becomes an author, they often experience an increase in:

Media exposure:

Including both online and traditional media, so that more people learn about what you and what your business does.

Speaking engagements

As well as an increase in the likelihood of being paid for those engagements, so that you connect with potential clients and grow your audience by leveraging the audiences of others.

Strategic partnerships

Including referral partners, so that you get third-party endorsement and grow your clientele and visibility exponentially.


including higher-value clients, so that you help more people and, frankly, make more money.

Of course, not any book will do these things for your business. It needs to be based on an idea that is right for you, your business, and your audience. All three components must be in place. So how do you write this magical, business-growth book? Read on and I’ll show you.

The M.O.R.E. Method for Generating Bestseller Worthy Book Ideas

It all starts with an idea. Before you can write a bestselling, client-attracting book, you need to have a bestseller-worthy, high-quality idea for that book. As the author of five books (and counting), I’ve learned a lot about what works and what doesn’t work so well. Through that experience, I’ve developed a methodology for generating book ideas that will ensure that you have all three key components of an idea for  a book that markets your business in place. My intention in writing this post is for you to benefit from my mistakes so you don’t have to make them yourself.

What follows are the four steps of the M.O.R.E. Method, a simple, easy-to-follow step-by-step process for generating the best idea for you, your business, and your ideal audience. (In fact, it is really only three steps, as the fourth is the beginning of a journey rather than a step.) Ready? Let’s go!

Step 1: Mind Storm

The first step is to brainstorm ideas that answer these two questions:

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What problems do you or your business solve?

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Which of those problems are the most pressing for your ideal clients?

Write down your answers in a notebook, a piece of paper, a bunch of sticky notes or index cards, or even a whiteboard. The important thing is to write them all down with no judgment. Just get them out of your head and into writing.

Step 1: Mind Storm

This should give you a selection of ideas that is most likely to both markets your business and attracts ideal clients.

Step 2: Optimize

Step 2: Optimize

The second step is to optimize those ideas, whittling them down to your best option. Take a look at those ideas and ask these questions:

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Which problems do you LOVE helping your clients solve?

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What problems occur at the beginning of your client journey?

Just in case you don’t know what your client journey is, here is a visual to help you out.

Client Journey

When your clients begin working with you, they are at either a Before State or a Milestone along the Journey to their Desired state. To attract the most clients to your business, you want an idea that is as near to the beginning of this journey as possible. You can always write books for the other milestones later.

Use these two questions to get to your one, most promising idea. Save the others for later in case your choice doesn’t pass the next step.

Step 3: Research

The fourth step is to research the viability of the idea and, if it is viable, to beef it up to the best it can be. This is what you are looking for:

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Are other people writing about this topic?

  • If yes, proceed to step 2.
  • If no, go back and select another idea.
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Are the other books on this topic selling well?

In other words, are there 5-star and bestselling books on this topic?

  • If yes, proceed to step 3.
  • If no, go back and select another idea.
Step 3: Research
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What do readers expect to find in a book on this topic?

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What do readers say is missing from books already available on this topic?

Those last two questions can help you create a bestseller-worthy idea.

Step 4: Embark

Step 4: Embark

The final step is to embark on your author’s journey:

  • Fine-tune your idea
  • Create an outline
  • Write the book
  • Edit the book
  • Publish the book
  • Market the book
  • Rinse and Repeat (if you are following the Authorneer’s Journey)

Dénouement: Learn More About Generating a Great Book Idea Live

By following the simple steps in this post, you should be able to generate a bestseller-worthy book idea. This methodology may look too easy to accomplish such a lofty goal, but it works! If you’d like to learn more – or even ask me questions live – I’ll be hosting a 3-Day live Challenge beginning September 7, 2022, that goes even deeper than what I’ve presented here. Learn more here:


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