One-minute reels. Short social posts. Billboards. News bytes. Memes.
Wherever we go, we are bombarded with small snippets of information.
This trend has spilled over into the area of education and expertise, where professionals and industry experts are finding new ways to share their knowledge in easily digestible formats.
One of the most effective tools for sharing knowledge in bite-sized slices is the Pocket Positioner. These are short books that condense complex topics into concise and easy-to-understand formats. On Kindle, they are called Short Reads. And they are rapidly becoming the go-to authority builder for experts.
Grant Cardone and Michelle Kulp have both said that they got a greater return on their time invested with short books than with traditional-length books. By distilling your expertise into books no longer than 100 pages, you, too, can reach a wider audience and have a greater impact on your industry.
So, how can you harness the power of the short positioner book to build authority? Read on to find out!
Identify the Core Message of Your Pocket Positioner
Before creating a Pocket Positioner, it’s essential to identify the core message or concept that you want to communicate. A short book is not the place to explore an array of topics. Instead, it is an opportunity to focus on one central idea or concept.
By selecting a narrow topic, you can dig deep and provide in-depth analysis, making your book a valuable resource. This singular focus will also enable readers to easily grasp your message and the key takeaways you want to deliver.
So, what do you want readers to take away from your pocket positioner? Clarifying this message will help guide the content creation process and ensure that your book is focused and impactful.
I’ve developed a three-step process to identify your book’s core idea which I call the MSV Framework:
- Mindstorm: Write down all the problems you solve in your business.
- Sift: Filter those ideas through the following two questions:
- Which problems do you LOVE to help your clients solve?
- Which problems keep your clients up at night or keep them stuck?
- Validate: Using Amazon, Google, and course-aggregator sites, research your remaining ideas to identify which one has the best opportunity of doing well.
For more details on this system, download this free PDF report: The 3-Step Process for Generating a Bestseller-Worthy Book Idea that Markets Your Business.
Simplify Complex Information
The key to an effective short book is presenting complex information in a simplified manner. Remember that your target audience may not have the same level of expertise as you, so avoid using technical jargon and aim for clarity. Break down concepts into smaller, easier-to-understand parts.
Leverage white space by using subheads, short paragraphs, and bulleted lists to increase comprehension.
To build authority with your pocket positioner, it’s essential to establish your credibility as an expert in the field. Share your qualifications or relevant experience within the positioner, giving readers a reason to trust your expertise. Including references or testimonials can further enhance your credibility.
Here are three ways you can showcase your business chops while still providing value:
- Begin your book with your Hero’s Journey story. Make it relevant to the book they are reading. For example, let’s say your book is about how to use LinkedIn to find clients. Your Hero’s Journey story might follow these beats:
- The “Before” Situation: You tried to use LinkedIn to find clients and failed miserably.
- The Call to Adventure: Something happened that made you decide to become an expert at finding clients on LinkedIn.
- The Journey to the Golden Fleece: You did many things that took a great deal of time, but eventually found the method that worked like a charm.
- The Journey Home: You packaged that method and now share it with your clients, so they are successfully finding clients on LinkedIn without going through the pain and struggle that you did.
- Weave your experiences into contextual examples. When illustrating points with real-life examples or case studies, subtly mention your involvement or role in these scenarios. This approach demonstrates expertise through storytelling. You can also use personal experiences as teachable moments, showing how your qualifications have contributed to overcoming challenges or achieving goals, thereby adding value to the reader’s journey.
- Provide practical examples and case studies: Illustrating your ideas with real-life case studies, as well as previous successful projects, publications, or research that are relevant to the current book’s topic, help readers connect with your message on a deeper level. Sharing stories that demonstrate how your ideas have been put into practice can greatly enhance the impact of your book and make it more relatable. And because the focus of a case study is your client and not you, it will feel more valuable to your reader.
Promote and Distribute Your Pocket Positioner Widely
Once your pocket positioner is created, it’s crucial to promote and distribute it widely. Consider sharing it on your website or blog, social media platforms, and any other relevant online communities. Additionally, if your book is at least 75 pages long, you can also distribute printed versions at conferences, workshops, or industry events.
More Tips and Strategies for Effective Short Books
Here are some additional considerations that will make your Pocket Positioner an effective lead-generating tool.
Craft a Compelling Title and Subtitle
A catchy and intriguing title can make all the difference in capturing readers’ attention. Your book title should reflect the essence of your key idea and evoke curiosity or a desire to learn more. A clear and concise subtitle can further elaborate on the specific benefits readers will gain from your book. For more tips on titles and subtitles, watch these two videos:
- Book Titles That Sell: Breaking the SEO Mold
- Rethinking Book Subtitles: Why SEO Isn’t the Answer (Purple Cow, Part 2)
Be Persuasive and Inspiring
As a thought leader, your aim is not only to educate but also to inspire and motivate readers. Make sure to infuse your book with persuasive elements by clearly articulating the benefits and real-world applications of your ideas. Challenge readers to think differently and push them to take action based on your insights.
Supplement Your Pocket Positioner with Multimedia Content
To enhance the impact of your short book and reach a broader audience, consider supplementing it with multimedia content. Create podcasts, videos, or blog posts that expand on the ideas presented in your book. This multi-channel approach will help you engage different types of learners and extend your thought leadership beyond the confines of the book itself.
Quality Over Quantity
In a short book, every word counts. Since the space is limited, it is essential to convey information concisely and effectively. A successful short book avoids unnecessary fluff and filler, ensuring that each sentence serves a purpose and adds value to the reader’s experience. By prioritizing quality over quantity, the author can demonstrate their expertise and ensure that readers are getting the most out of their book.
Even though pocket positioners focus on delivering information efficiently, they still benefit greatly from incorporating elements of storytelling. Humans are naturally drawn to narratives, and weaving a compelling story into a book can make it more engaging and memorable. The author could share personal anecdotes or use case studies to illustrate key points, making the information more relatable and impactful. By combining storytelling techniques with informational content, the author can leave a lasting impression on the reader and further establish their authority.
To truly establish authority, a successful short book goes beyond merely providing information. It also empowers readers to take action and apply the knowledge they have gained. By offering actionable takeaways, such as step-by-step guides, exercises, or practical tips, the author sets themselves apart as a hands-on authority who is committed to helping their readers succeed. Providing practical tools or resources not only enhances the usefulness of the book but also fosters a sense of trust and loyalty between the author and the reader.
Start Your Authority Building Journey Today
In conclusion, a successful short book can be an efficient, tangible, and powerful tool for building and establishing your expertise. By showcasing your knowledge in a concise and accessible format, you can differentiate yourself, attract opportunities, and solidify your position as a trusted authority in your field.
By following the steps outlined in this post, you can harness the power of Pocket Positioners to make a significant impact in your field. Whether you are an expert seeking to showcase your knowledge or an entrepreneur aiming to differentiate yourself, a short book can be a valuable asset in your journey toward building authority.
So, why wait? Start writing your short book today and unlock a myriad of benefits for your career or business.