The Four Stages of Publishing
Stage 1: Develop Your Idea
This is where most people start, but if you really want to be a successful independent author, then you’ll embrace the idea that this is really the second stage in the process. The hats worn in this stage are much more obvious.
- Developmental and Structural Editing: This looks at the whole book from a “forest” view, rather than a “trees” view. Does it make sense? Does it flow well? Are the ideas clearly developed and communicated? Is the manuscript logical as it is currently structured? This is the type of edit that can identify missing chapters, rearrange content so that it flows better, and sometimes suggest ideas for companion books, products, or services.
- Line and Copy Editing: After the book is determined to be structurally sound, it is time to look at grammar, word choice, and other qualities that can take the writing to the next level of quality.
Stage 3: Publish the Book
At this point in the journey, the indie author must become a manager. This can be a big project, and therefore requires project management skills. But it may also involve several vendors and service providers, therefore requiring additional management skills.
Stage 4: Market the Book
Marketer & Marketing Strategist
Indie authors need to develop an effective marketing strategy that will move them toward their business and book goals. And then they need to implement those strategies, either on their own or with the help of assistants.